Entercom Tunes in to PodZinger for Pioneering Search Service
Wednesday, August 30th, 2006Boston, Mass. (August 30, 2006) – Entercom Boston and Cambridge-based PodZinger, the only audio and video search engine that enables full-text audio and video search, have teamed up to provide listeners with a new level of technology. Beginning this week, sport radio powerhouse WEEI 850 AM and Boston’s talk station WRKO 680 AM will launch the PodZinger technology on their websites, allowing listeners to search and listen to archived radio broadcasts with one click.
The new feature positions Entercom Boston as an industry trailblazer, as the two radio stations become the first in the nation to utilize PodZinger’s innovative technology. Within hours of a broadcast, WEEI and WRKO listeners can use the PodZinger tool on the stations’ websites (weei.com and wrko.com) to retrieve particular segments or subjects of interest. The key word search capabilities enable users to scan the content around their search term to determine relevance and take them directly to the point of the segment most relevant.
“With today’s technological advancements and the multitude of media outlets available to people, Entercom is continually seeking ways to set ourselves apart from our competitors,” said Bill Alfano, director of marketing for Entercom Boston. “As the first radio broadcasting network to partner with PodZinger, we are confident that the ability to provide our listeners with full search capabilities so soon after a broadcast will be a differentiating factor to both our listener base and our advertisers. The timing of the partnership could not be more perfect, as we just hosted the fifth annual Jimmy Fund Radio-Telethon on Friday, August 18,” continued Alfano. “With PodZinger, our listeners can now go directly to the WEEI Web site and access live broadcasts from the fundraiser with mega-stars like Donald Trump, Ben Affleck and Roger Clemens.”
PodZinger uses speech recognition technology to create a text index of audio, allowing users to find specific content anywhere in audio and video podcasts. With the ability to take users directly to where their keyword is mentioned, PodZinger makes video content more accessible, improving users’ experience and making them more likely to return to the site. For example, if a listener missed Bill Belichick’s recent interview regarding Junior Seau, he or she can just type in a key word on WEEI’s PodZinger search engine and be taken directly to that broadcast.
“Our partnership with Entercom Boston demonstrates PodZinger’s ability to help leaders in the world of mainstream media realize the potential value of their content for the online audience,” said Alex Laats, CEO and chairman of PodZinger. “WRKO and WEEI listeners want to enhance their traditional radio experience with online access, and advertisers are looking for additional means to reach these listeners. PodZinger’s audio and video search capabilities connect online listeners and advertisers with the most relevant content, and Entercom has the high-value content necessary to make this happen. As more companies begin to understand, like Entercom does, the full realm of advertising potential available through text-based searching of audio and video content, we expect demand for PodZinger’s unique full-text search capabilities to skyrocket.”
About Entercom
Entercom Communications Corporation is one of the largest radio broadcasting companies in the United States. Serving some of the nations top markets such as Seattle, Denver, Sacramento, Boston, Buffalo, New Orleans, Milwaukee, etc., Entercom offers its listeners a variety of programming includes oldies, rock, jazz, country, news/talk and sports. It also holds exclusive broadcasting rights of the Boston Red Sox, Seattle Seahawks, Boston Celtics, Buffalo Sabres, New Orleans Saints, as well as many collegiate sports teams.
About PodZinger
PodZinger is powered by BBN Technologies, leveraging its 30 years of speech recognition research to transform multimedia content into searchable words. PodZinger opens a previously untapped source of content via a simple Web search. Also, from the PodZinger site, users can subscribe to podcasts, download, view or listen to them, and have PodZinger deliver new podcasts on their own topics of interest using standard RSS feeds. So when it comes to finding what you want in podcasts and vodcasts…just ZING IT!
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| Barbara Loonam | Kelby Troutman | Marci Tyldesley |
| PodZinger | Racepoint Group, Inc. | Regan Communications |
| 617-873-7655 | 781-487-4610 | 508-539-9790 |
| bloonam@bbn.com | ktroutman@racepointgroup.com | mtyldesley@regancomm.com |
