Archive for February, 2007

PodZinger Appoints New VP of Advertising Sales

Wednesday, February 21st, 2007

CAMBRIDGE, Mass. – February 21, 2007 – PodZinger (www.podzinger.com), the world’s most powerful audio and video search engine and online advertising network, today announced that it has selected Joseph (Duke) Barnett as vice president of advertising sales. Barnett will lead PodZinger’s advertising initiatives, developing key business partnerships with leaders in the media industry to further drive the company’s growth.

“Our premier technology enables media companies to derive maximum value from their digital content and advertisers to deliver relevant messages to consumers inside that content, “said Alex Laats, CEO, PodZinger. “Given his previous leadership role with CBS, Duke is ideally suited to drive PodZinger’s sales strategy by helping our customers find new ways to monetize their content and drive premium advertising.”

Barnett brings more than nine years of advertising and sales experience with CBS Digital Media managing various properties including PGATour.com, NFL.com, CBSNews.com and NCAASports.com. His sports advertising knowledge will serve as a critical asset as PodZinger continues to expand as a premier content and advertising solutions provider for the online broadcast and radio industries.

Barnett most recently was director of sports and Eastern advertising sales at CBS Digital Media, where he managed the sales assets for CBS Sportsline and directed the East coast sales team, generating $36 million in 2006. During his work with CBS, he additionally developed key business partners and maintained strategic relationships with the NFL, NCAA and PGA Tour, acting as a liaison between the entities and managing millions of dollars in business.

“PodZinger’s search technology opens up online content for advertisers and provides an innovative solution to target consumers,” said Barnett, vice president of advertising sales, PodZinger. “I’m excited to be part of one of the most dynamic teams in the online space with PodZinger, and I am looking forward to building on and adding to their already impressive growth.”

About PodZinger
PodZinger is the leading audio and video search engine and advertising network for brands, content providers and consumers.  With PodZinger, consumers are able to find the most relevant content, content creators can monetize their online audio and video assets and advertisers can more effectively deliver their brand messages.

PodZinger, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. PodZinger can be found at www.podzinger.com and through its network of affiliates.

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Barbara Loonam Juliana Allen
PodZinger Racepoint Group, Inc.
617-873-7655 781-487-4637
bloonam@bbn.com jallen@racepointgroup.com

The Next Big Ad Medium: Podcasts

Wednesday, February 14th, 2007

Business Week

Fixing YouTube

Tuesday, February 13th, 2007

Red Herring

PodZinger Enhances The Video Viewing and Sharing Experience

Tuesday, February 6th, 2007

CAMBRIDGE, Mass. – February 6, 2007 – PodZinger (www.podzinger.com), the world’s most powerful audio and video search engine and online advertising network, today introduced a larger enhanced player making it easier for users to play and view videos. PodZinger also introduced ZingLinks, a set of features integrated into the player that allow users to easily and immediately share the videos that they are watching with their friends.

PodZinger provides users with an intuitive interface for quickly finding the content that they want by searching inside audio or video files for specific terms. The new player highlights those results within the player to see exactly where those terms were spoken and jump to just that section of the audio or video. With ZingLinks, users can choose from several ways to share their favorite content, including sending a link instantly via email, copying a link to IM to friends, or embedding a video directly onto their own site or blog.

In addition, PodZinger is offering a free search box for content creators and publishers to help drive more traffic to their content and engage with their audience. Any content creator that has registered with PodZinger can access this feature when they login. Once embedded on their site, the search box will enable their audience to search just their content, making it easy to find specific topics. The search box is available in several different sizes and creators can easily preview how it will look on their site before embedding it.

“Online video is all about finding the content that is of most interest to you and being able to easily view it and instantly share it,” said Barbara Loonam, PodZinger’s vice president of marketing. “As more and more web properties embrace video, it’s going to be critical for them to expand the user experience and keep them coming back to their site. PodZinger is enhancing all of those with ZingLinks.”

About PodZinger
PodZinger is the leading audio and video search engine and advertising network for brands, content providers and consumers.  With PodZinger, consumers are able to find the most relevant content, content creators can monetize their online audio and video assets and advertisers can more effectively deliver their brand messages.

PodZinger, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. PodZinger can be found at www.podzinger.com and through its network of affiliates.

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Barbara Loonam Juliana Allen
PodZinger Racepoint Group, Inc.
617-873-7655 781-487-4637
bloonam@bbn.com jallen@racepointgroup.com