CAMBRIDGE, Mass. – August 13, 2007 – EveryZing, the world’s most powerful multimedia search and merchandising platform, announced today that it has partnered with “Theatre In Chicago,” the Windy City’s leading online guide to the local live theatre scene, to power multimedia search capabilities for its Web site www.theatreinchicago.com. Through the partnership, Chicago theatre fans everywhere will easily be able to search inside of, and uncover, the specific content that is directly related to their individual theatrical interests.

For Theatre In Chicago, EveryZing is helping to make previously undiscovered multimedia content more searchable, increasing the amount of online content accessible to site visitors. Now, site visitors can enjoy all of the sites’ weekly podcast, which provide the latest Chicago theatre happenings, reviews and news, including interviews with a variety of theatre professionals from award winning Broadway stars, to film and stage stars, to the people making theater happen at the small storefront type theatres in Chicago.

“Since we launched the site, we’ve had numerous requests to make the content from our weekly podcasts searchable,” said Mark Meyer, president of Theatre In Chicago. “Our interviews are timeless, but before we partnered with EveryZing, once they aired, they were just another piece of achieved content. The ability to search our multimedia files will help us to increase our podcast listener base, as well as visitors to our site.”

Ideal for a variety of audiences, including tourists looking for city happenings, locals searching for a night on the town, businesses planning an event for clients, or parents trying to find an appropriate play for their children, Theatre In Chicago offers a little something for anyone who has an interest in theatre. EveryZing is helping this diverse audience connect with the content that is specific to their individual interests.

“The ability to have Theatre In Chicago’s content discoverable is not only servicing the visitors that come to the site but is also helping to increase exposure for local theatres and actors,” said Tom Wilde, EveryZing CEO. “This is a great example of how to leverage technology to enable a smaller, local company to gain exposure on a larger, global scale.”

EveryZing’s world class speech-to-text technology has the unrivaled ability to extract a full text output from audio and video files across the Web. EveryZing’s full-text indexing of multimedia content creates a new paradigm in the consumption of multimedia content online, aiding the discovery of content within major search engines across the Web, bringing the multibillion dollar industry of contextual advertising to the world of multimedia, and for the first time enabling users to navigate within multimedia files using EveryZing’s patent-pending “snippet” navigation interface.

About About Theatre In Chicago
Theatre In Chicago features the most comprehensive listings, news, reviews and pre-theatre dining suggestions for the shows that are currently playing in the Chicago area, as well as future productions of shows.

With more than 100 theatres in the Chicago area and countless Theatre Production companies, Theatre In Chicago makes your search for Chicago plays easy with the use of search features, as well as maps of the theatres. So whether you are looking to go to a large production in the Chicago Theatre District or a small show at a storefront theatre, Theatre In Chicago can help you out. For more information, please email Mark Meyer, Theatre In Chicago president, at Mark@TheatreInChicago.com.

About EveryZing
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value.

Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.

EveryZing, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. EveryZing can be found at www.everyzing.com and through its network of affiliates.

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