Vanilla Digital

CAMBRIDGE, Mass. – September 19, 2007 – EveryZing, the world’s most powerful multimedia search and merchandising platform, today announced that Stephen Baker, chief revenue officer, will present at the 3rd Annual Podcast & New Media Expo taking place on September 28-30, 2007, at the Ontario Convention Center in Ontario, Calif. Participating alongside Baker on the September 30 panel, “Creative Ways to Grow Your Audience Every Week,” is Anna Farmery of The Engaging Brand Podcast, David Lawrence of Online Tonight, and Christopher Coppola of EARS XXI.

The expo brings together influential digital media creators, podcasters and content developers to discuss a range of topics from creation techniques to business objectives and future trends. As a featured speaker, Baker will discuss how content producers can boost online audience numbers by employing tools like EveryZing to increase search engine optimization.

A veteran of the online search and publishing industry, Baker previously held leadership roles at Reed Elsevier, FAST and Yahoo. Prior to joining EveryZing, Baker was CEO of RB Search, Reed Elsevier’s strategic business unit, where he was tasked with developing Reed’s cross-business global search engine and search marketing platform to support more than 1,000 RBI and affiliate sites. At FAST, Stephen was responsible for all strategic business development initiatives, during which he was a key contributor to the company’s successful $100MM sale of its Web search business unit to Yahoo.

About EveryZing
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value.

Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.

EveryZing, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. EveryZing can be found at www.everyzing.com and through its network of affiliates.

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CAMBRIDGE, Mass. – September 11, 2007 – EveryZing, the world’s most powerful multimedia search and merchandising platform, announced several partnerships today with leading Boston media firms including Boston.com; Entercom radio stations WEEI, WAAF and WRKO; 890 ESPN and boston.tv. Through these agreements, EveryZing is helping Bostonians, and audiences globally that have an interest in the area, to search and discover the online audio and video content that is of most interest to them, whether it’s local sports, news, arts and entertainment, business and more.

“Entercom New England’s partnership with EveryZing has enhanced and extended our ability to offer our listeners another vehicle to interact with our products, said Ben Kulis, Entercom Boston’s digital director.  ”In this age of on-demand access, the EveryZing system allows us to fulfill our listeners’ needs to have our content available whenever they want.”

For Entercom’s Boston stations WEEI, WAAF and WRKO; Boston.com, 890 ESPN and boston.tv, EveryZing is enhancing the amount of discoverable audio and video content, which in turn, increases the online consumption and value to advertisers. With the ability to search inside of multimedia content rather than just the metadata, EveryZing is enabling consumers to connect directly with the content they are interested in, no matter where it’s located within the file. For instance, if you missed the interview with Patriots quarterback, Tom Brady on WEEI and wanted to skip to the exact part of the broadcast where he discusses Randy Moss and Sunday’s game you can do so without listening to the entire show.

As each site offers unique multimedia content on various topics, these partnerships offer something for everyone. While Boston.com serves as the official site of the Boston Globe, providing audio and video on everything you need to know about New England; boston.tv provides online video entertainment on all of the hottest happenings around the city –including dining out, arts and entertainment, sports, lifestyle and business. The Entercom radio station websites add additional flavors to the mix with WEEI covering Boston sports, WAAF playing around-the-clock rock music and WRKO offering continuous talk, including interviews with Presidential candidates from both parties. 890 ESPN offers Radio Rewind for their listeners to catch up on insights and in-depth analysis of the Boston sports scene.

“Consumer demand for online multimedia content continues to grow at a dramatic pace, and Boston’s tech-savvy population is no exception,” said Tom Wilde, EveryZing’s CEO. “With our unique ability to help consumers find and consume the multimedia content that is of specific interest to them, our Boston partnerships are creating products and services that help them stand out in the market and drive their businesses forward, and we are thrilled with our continued growth in this area.”

EveryZing’s Media Merchandising solutions provide seamless integration of multimedia search into the overall website experience. Built from world class speech-to-text technology that extracts a full text output from audio and video files across the web, EveryZing’s creates a new paradigm in the consumption of multimedia content online. For the first time, consumers can navigate within multimedia files using EveryZing’s patent pending “snippet” navigation. In addition, EveryZing’s solutions help media companies search engine optimize their multimedia content and contextually promote multimedia across websites while preserving control over these multimedia assets and maintaining a branded experience for their users.

About EveryZing
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value.

Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.

EveryZing, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. EveryZing can be found at www.everyzing.com and through its network of affiliates.

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