It’s Google for audio

Media companies are recognizing the need to better merchandise their online assets. At the core of this is enhanced search and discovery for audio and video content to generate consumption and therefore unlock the advertising opportunity.

It’s the equivalent to buying a whole new set of algorithms. If I’m one of the big search guys and I want to add video searching capabilities, I’m going to be pretty excited to buy a search platform that comes out of BBN, grandfather of the Web. Its not like you’re buying technology from a couple of guys from a garage in Palo Alto.

Along with dropping the pod from its name, which is interesting in and of itself, EveryZing is taking strategy of providing media indexing tools to content owners rather than global media search to its consumers. That’s the opposite tact of competitors…