Archive for the ‘Press Releases’ Category

AWARD-WINNING TECHNOLOGIST JOINS EVERYZING EXECUTIVE TEAM

Monday, March 31st, 2008

CAMBRIDGE, Mass. – March 31, 2008 – EveryZing, a leader in next-generation universal search and video search engine optimization (“Video SEO”) technologies, announced today that Raymond Lau, Ph.D. has joined the company as vice president of technology. Lau joins EveryZing at an important time for the company’s product evolution and on the heels of launching two innovative products, ezSEARCH and ezSEO. An award-winning M.I.T. graduate with extensive knowledge and experience in voice recognition, Lau will be responsible for the technology research and application development of EveryZing’s core speech-to-text, text analytics, and audio and video retrieval technologies.

“EveryZing has the most robust technology in the industry, and with Ray’s experience and vision, he was a natural choice to head our technology department,“ said Tom Wilde, EveryZing CEO. “Just last month, we launched ezSEARCH, the Web’s first integrated universal site search solution, and ezSEO, the first integrated audio and video search engine optimization solution. Ray is a pioneer in the truest sense, and we look forward to working with him on advancing and building these solutions even further.”

Lau is a well-known serial entrepreneur in the tech industry. Prior to joining EveryZing, he was the senior technical staff member for IBM’s Content Discovery Services group, which acquired iPhrase Technologies, Inc., a company Lau co-founded in 1999 and led as its chief technology officer. During his time there, Lau was issued six U.S. patents for his breakthrough iPhrase software, which used natural language phrases to help users search online databases for the most relevant results. Before starting iPhrase, Lau established PalmCentral.com (now known as Handago, Inc.), a one-stop source on the Internet for finding software or general information about mobile devices. Ray also invented Stuffit, which has become the defacto standard for Macintosh file compression. Lau received his S.B., S.M. and Ph.D. from the Massachusetts Institute of Technology (MIT), completing his doctoral work in syllable modeling for voice recognition.

“EveryZing is on the forefront of addressing several key challenges with respect to online multimedia, and I’m very excited to help advance their pedigreed technology even further,” said Lau. “The company is well known for being under the umbrella of BBN Technologies, one of the oldest and most respected companies in the history of the Internet. It’s only fitting that with the burgeoning online video economy, EveryZing is taking the lead in making those videos discoverable in a way they never were, helping our customers tap the $4 billion video advertising opportunity. I’m happy to be a part of it.“

About EveryZing

Based in Cambridge, Mass., EveryZing is a pioneer in next-generation universal search technology. EveryZing was originally founded by BBN Technologies, creators of the @ symbol. The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on the $7 billion online video advertising market. For more information visit www.everyzing.com.


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Juliana Allen

Racepoint Group, Inc.

781-487-4600

everyzing@racepointgroup.com

EVERYZING PROVIDES ONLINE SEARCH & DISCOVERY SOLUTION FOR WNYC RADIO, AMERICA’S LARGEST PUBLIC RADIO STATION

Monday, March 17th, 2008

CAMBRIDGE, Mass. – March 17, 2008 – EveryZing, a leader in next-generation universal search and search engine optimization (SEO) technologies, announced today that WNYC has chosen EveryZing to power its online audio search capabilities. With more consumers turning to the Web for content, WNYC needed a viable, proven solution to translate its broadcast success to the WNYC.org Web site. EveryZing’s ezSEARCH and ezSEO products enable WNYC to create a high-quality, high-consumption online channel that will drive even greater listener interaction. Reaching more than one million listeners weekly, WNYC 93.9 FM and AM 820 represent America’s most listened-to public radio stations.

WNYC produces and broadcasts a range of award-winning local and national news, culture, and music programming, . With EveryZing’s ezSEARCH, listeners gain access to WNYC broadcasts online, including daily interview programs hosted by Brian Lehrer, Leonard Lopate, and John Schaefer, as well as nationally broadcast shows such as “On the Media” “Studio 360 with Kurt Andersen,” “Radio Lab” and “Selected Shorts.” Whether searching for analysis of Hillary Clinton’s latest speech or Andersen’s interview with renowned actor / director Sean Penn, listeners can simply search WNYC.org to find all of the shows discussing those specific topics, as well as pinpoint the exact time that particular discussion occurs within the show.

“WNYC has an extensive library of rich audio content, ranging from local, national and international news and politics to musical performances and cultural reporting,” said Howard Parnell, executive director of new media at WNYC. “It’s wonderful to have a tool that gives our listeners a seamless Web experience and the unique opportunity to discover the audio content they want simply by entering a search term, then clicking on a keyword and jumping to that exact point in the broadcast.”

EveryZing’s world class speech-to-text technology has the unrivaled ability to extract a full-text output from audio and video files across the Web. With this technology, EveryZing created ezSEARCH, the Web’s first integrated universal site search solution, enabling multimedia content to be indexed and searched just like any other Web document. ezSEARCH, together with EveryZing’s ezSEO, makes multimedia content an integral part of the burgeoning online search economy.

“Consumers are increasingly spending more time on the Web in search of premium content,” said Tom Wilde, EveryZing CEO. “For stations like WNYC, EveryZing’s technology allows listeners to easily search and access all of their programming, while simultaneously opening up the content to the big search engines to further increase online consumption. This type of access is becoming paramount to the success of traditional media outlets, as the focus for content continues to shift to the Web.”

 

About WNYC Radio

WNYC Radio is New York’s premier public radio station, comprising WNYC 93.9 FM and WNYC AM 820. As America’s most listened-to public radio stations, reaching more than one million listeners every week, WNYC FM and AM extend New York City’s cultural riches to the entire country and air the best national offerings from affiliate networks National Public Radio®, Public Radio International® and American Public Media®. WNYC 93.9 FM broadcasts a wide range of daily news, talk, cultural and classical music programming, while WNYC AM 820 maintains a stronger focus on breaking news and international news reporting. For more information, visit www.wnyc.org.

About EveryZing

Based in Cambridge, Mass., EveryZing is a pioneer in next-generation universal search technology. EveryZing was originally founded by BBN Technologies, creators of the @ symbol. The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on

the $7 billion online video advertising market. For more information visit www.everyzing.com.

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Juliana Allen

Racepoint Group, Inc.

781-487-4600

everyzing@racepointgroup.com

EveryZing Launches ezSEO and ezSEARCH: The Web’s First Comprehensive Solution For Audio & Video Search And Search Engine Optimization

Wednesday, February 27th, 2008

CAMBRIDGE, Mass. – February 27, 2008 – EveryZing (www.EveryZing.com) today announced the launch of two new products, ezSEO and ezSEARCH, helping to establish it as a complete solution provider for next-generation universal search and search engine optimization (SEO) technologies. With the growth of online audio and video, media companies are increasingly seeking ways to leverage their multimedia assets on the Web. With EveryZing media companies can build on the success they’ve achieved offline, creating another high quality, high consumption channel for building consumer interaction.

Integrating search results across audio, video, images and text, ezSEARCH offers media companies a ”single search box” experience for their end users, driving enhanced user satisfaction and media consumption. Once the search results are blended into one index, ezSEO delivers search engine-friendly Web pages across thousands of topics, dramatically increasing the discoverability and placement of customers’ audio and video content across all the major search engines. The products also require minimal effort on the customer’s part, as they are both deployed as hosted solutions and are quick and easy to set up and launch.

“EveryZing’s ezSEARCH and ezSEO have enabled us to drive significant growth across our multimedia product offerings,” said Jim Rushton, Entercom New England’s vice president of sales. “With EveryZing, we get a more scalable solution for publishing all of our audio and video content automatically, while saving time and money. We are also able to deliver the right content at the right time to our users, which in turn, enhances our advertising opportunities.”

In addition to Entercom, other new customers such as Boston.com, Reuters and Dow Jones are also utilizing ezSEO and ezSEARCH to increase exposure and access to their content, while enhancing the user experience and driving increased advertising revenue.

“Sites like Entercom’s WEEI.com that have access to high-quality audio and video content are now able to fully leverage their multimedia assets to acquire more users, improve site engagement and increase online advertising revenue,” said Tom Wilde, CEO of EveryZing. “With the explosive growth of online audio and video, all major media companies are rushing to deploy their content to the Web. EveryZing allows them to plug all of their assets into the Web’s search ecosystem and build on the kind of success they have achieved offline with their high quality content and powerful brands.”

“Consumers love easy access to video, music and print online,” said Anton Denissov, a video analyst at the Yankee Group, an independent advisory firm. “To successfully capitalize on this demand, media companies must ensure that their content is easy to find and navigate. Consumers have no patience for complexity. If their experience is not seamless, they will go elsewhere.”

About EveryZing

Based in Cambridge, Mass., EveryZing is a pioneer in next-generation universal search technology. EveryZing was originally founded by BBN Technologies, creators of the @ symbol. The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on the $7 billion online video advertising market. For more information visit: www.everyzing.com.

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Juliana Allen

Racepoint Group, Inc.

781-487-4637

jallen@racepointgroup.com

Voice of Gulf South Chooses EveryZing to Power Multimedia Search

Wednesday, October 24th, 2007

CAMBRIDGE, Mass. – EveryZing, the world’s most powerful multimedia search and merchandising platform, is proud to announce a partnership with Entercom’s WWL-AM/FM, “The Voice of the Gulf South.”

Under terms of the partnership, EveryZing will power WWL’s online audio and video search capabilities, enabling listeners who visit wwl.com to easily access hot topics, shows and guests. The partnership reflects a broader trend in which radio stations are beginning to integrate their online content and radio programming to compete with non-traditional forms of entertainment, including social networking and online video sites.

“Cognizant of the increasing amount of time that consumers are spending on the Web, we needed a solution to integrate our online content while maintaining and increasing our listener base,” said Ken Beck, vice president/general manager at Entercom. “EveryZing makes our content easily accessible and searchable. In turn, we are able to reach a broader audience, while enhancing our offering to advertisers. If a listener misses an interview with the Saints’ Drew Brees or LSU Head football coach Les Miles, he or she can type in a key word to pinpoint the interview and then listen online or download the interview to their own portable player.”

“Since the devastation of Katrina, WWL-AM listeners have relied on the station more than ever for their hometown news,” said Tom Wilde, EveryZing CEO. “EveryZing provides them with an easier way to access the online information they are looking for, whether it be the latest political news or sports commentary, by providing keyword search and playback capabilities.”

EveryZing’s world class speech-to-text technology has the unrivaled ability to extract a full text output from audio and video files across the Web. The company’s full-text capability creates a new paradigm in the consumption of online multimedia content, aiding the discovery of content within major search engines across the Web. Using EveryZing’s patent-pending “snippet” navigation interface, users have the unique ability to search within multimedia files and find the exact information they’re looking for.

About WWL-AM 870
The Voice of the Gulf South: During and after Hurricane Katrina, The Big 870 WWL-AM and WWL.com were the voice of hope, the “lifeline” that locals and the entire nation depended on for the full story of what was really going on in New Orleans. Katrina forever embedded WWL into the hearts and minds of the people of the Gulf South. Since Katrina, the hunger for news and information in the region has never been stronger. Listeners turn to WWL for leadership and information about recovery from the biggest disaster in the history of America. That’s why WWL expanded our brand to include not only The Big 870–WWL-AM and WWL.com, but 105.3 WWL-FM and WWLOnDemand 1350-AM. Together, these stations comprise the WWL complex that is THE News, Talk & Sports leader. For more information, please visit http://wwl.com/.

About EveryZing
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value.

Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.

EveryZing, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. EveryZing can be found at www.everyzing.com and through its network of affiliates.

Contacts: entercom, Diane Newman, Om/pd, wwl-am/fm (504) 593-2104
  EveryZing, Annelise Parham (617) 499-4538

EveryZing’s Chief Revenue Officer to Present at 3rd Annual Pod & New Media Expo

Wednesday, September 19th, 2007

CAMBRIDGE, Mass. – September 19, 2007 – EveryZing, the world’s most powerful multimedia search and merchandising platform, today announced that Stephen Baker, chief revenue officer, will present at the 3rd Annual Podcast & New Media Expo taking place on September 28-30, 2007, at the Ontario Convention Center in Ontario, Calif. Participating alongside Baker on the September 30 panel, “Creative Ways to Grow Your Audience Every Week,” is Anna Farmery of The Engaging Brand Podcast, David Lawrence of Online Tonight, and Christopher Coppola of EARS XXI.

The expo brings together influential digital media creators, podcasters and content developers to discuss a range of topics from creation techniques to business objectives and future trends. As a featured speaker, Baker will discuss how content producers can boost online audience numbers by employing tools like EveryZing to increase search engine optimization.

A veteran of the online search and publishing industry, Baker previously held leadership roles at Reed Elsevier, FAST and Yahoo. Prior to joining EveryZing, Baker was CEO of RB Search, Reed Elsevier’s strategic business unit, where he was tasked with developing Reed’s cross-business global search engine and search marketing platform to support more than 1,000 RBI and affiliate sites. At FAST, Stephen was responsible for all strategic business development initiatives, during which he was a key contributor to the company’s successful $100MM sale of its Web search business unit to Yahoo.

When: September 28-30, 2007. Session 10: 11:45 – 12:45
Where: Podcast & New Media Expo, Ontario Convention Center in Ontario, California
Who: Stephen Baker, CRO EveryZing

About EveryZing
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value.

Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.

EveryZing, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. EveryZing can be found at www.everyzing.com and through its network of affiliates.

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Boston Media Turns On to EveryZing; Helps Local Media Enliven Rich Multimedia Content on Websites

Tuesday, September 11th, 2007

CAMBRIDGE, Mass. – September 11, 2007 – EveryZing, the world’s most powerful multimedia search and merchandising platform, announced several partnerships today with leading Boston media firms including Boston.com; Entercom radio stations WEEI, WAAF and WRKO; 890 ESPN and boston.tv. Through these agreements, EveryZing is helping Bostonians, and audiences globally that have an interest in the area, to search and discover the online audio and video content that is of most interest to them, whether it’s local sports, news, arts and entertainment, business and more.

“Entercom New England’s partnership with EveryZing has enhanced and extended our ability to offer our listeners another vehicle to interact with our products, said Ben Kulis, Entercom Boston’s digital director.  ”In this age of on-demand access, the EveryZing system allows us to fulfill our listeners’ needs to have our content available whenever they want.”

For Entercom’s Boston stations WEEI, WAAF and WRKO; Boston.com, 890 ESPN and boston.tv, EveryZing is enhancing the amount of discoverable audio and video content, which in turn, increases the online consumption and value to advertisers. With the ability to search inside of multimedia content rather than just the metadata, EveryZing is enabling consumers to connect directly with the content they are interested in, no matter where it’s located within the file. For instance, if you missed the interview with Patriots quarterback, Tom Brady on WEEI and wanted to skip to the exact part of the broadcast where he discusses Randy Moss and Sunday’s game you can do so without listening to the entire show.

As each site offers unique multimedia content on various topics, these partnerships offer something for everyone. While Boston.com serves as the official site of the Boston Globe, providing audio and video on everything you need to know about New England; boston.tv provides online video entertainment on all of the hottest happenings around the city –including dining out, arts and entertainment, sports, lifestyle and business. The Entercom radio station websites add additional flavors to the mix with WEEI covering Boston sports, WAAF playing around-the-clock rock music and WRKO offering continuous talk, including interviews with Presidential candidates from both parties. 890 ESPN offers Radio Rewind for their listeners to catch up on insights and in-depth analysis of the Boston sports scene.

“Consumer demand for online multimedia content continues to grow at a dramatic pace, and Boston’s tech-savvy population is no exception,” said Tom Wilde, EveryZing’s CEO. “With our unique ability to help consumers find and consume the multimedia content that is of specific interest to them, our Boston partnerships are creating products and services that help them stand out in the market and drive their businesses forward, and we are thrilled with our continued growth in this area.”

EveryZing’s Media Merchandising solutions provide seamless integration of multimedia search into the overall website experience. Built from world class speech-to-text technology that extracts a full text output from audio and video files across the web, EveryZing’s creates a new paradigm in the consumption of multimedia content online. For the first time, consumers can navigate within multimedia files using EveryZing’s patent pending “snippet” navigation. In addition, EveryZing’s solutions help media companies search engine optimize their multimedia content and contextually promote multimedia across websites while preserving control over these multimedia assets and maintaining a branded experience for their users.

About EveryZing
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value.

Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.

EveryZing, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. EveryZing can be found at www.everyzing.com and through its network of affiliates.

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Annelise Parham Juliana Allen
EveryZing Racepoint Group, Inc.
617-499-4538 781-487-4600
aparham@everyzing.com everyzing@racepointgroup.com  

“Theatre in Chicago” Selects EVERYZING to Power Targeted Multimedia Search for Chicago Area Theatre Scene

Monday, August 13th, 2007

CAMBRIDGE, Mass. – August 13, 2007 – EveryZing, the world’s most powerful multimedia search and merchandising platform, announced today that it has partnered with “Theatre In Chicago,” the Windy City’s leading online guide to the local live theatre scene, to power multimedia search capabilities for its Web site www.theatreinchicago.com. Through the partnership, Chicago theatre fans everywhere will easily be able to search inside of, and uncover, the specific content that is directly related to their individual theatrical interests.

For Theatre In Chicago, EveryZing is helping to make previously undiscovered multimedia content more searchable, increasing the amount of online content accessible to site visitors. Now, site visitors can enjoy all of the sites’ weekly podcast, which provide the latest Chicago theatre happenings, reviews and news, including interviews with a variety of theatre professionals from award winning Broadway stars, to film and stage stars, to the people making theater happen at the small storefront type theatres in Chicago.

“Since we launched the site, we’ve had numerous requests to make the content from our weekly podcasts searchable,” said Mark Meyer, president of Theatre In Chicago. “Our interviews are timeless, but before we partnered with EveryZing, once they aired, they were just another piece of achieved content. The ability to search our multimedia files will help us to increase our podcast listener base, as well as visitors to our site.”

Ideal for a variety of audiences, including tourists looking for city happenings, locals searching for a night on the town, businesses planning an event for clients, or parents trying to find an appropriate play for their children, Theatre In Chicago offers a little something for anyone who has an interest in theatre. EveryZing is helping this diverse audience connect with the content that is specific to their individual interests.

“The ability to have Theatre In Chicago’s content discoverable is not only servicing the visitors that come to the site but is also helping to increase exposure for local theatres and actors,” said Tom Wilde, EveryZing CEO. “This is a great example of how to leverage technology to enable a smaller, local company to gain exposure on a larger, global scale.”

EveryZing’s world class speech-to-text technology has the unrivaled ability to extract a full text output from audio and video files across the Web. EveryZing’s full-text indexing of multimedia content creates a new paradigm in the consumption of multimedia content online, aiding the discovery of content within major search engines across the Web, bringing the multibillion dollar industry of contextual advertising to the world of multimedia, and for the first time enabling users to navigate within multimedia files using EveryZing’s patent-pending “snippet” navigation interface.

About About Theatre In Chicago
Theatre In Chicago features the most comprehensive listings, news, reviews and pre-theatre dining suggestions for the shows that are currently playing in the Chicago area, as well as future productions of shows.

With more than 100 theatres in the Chicago area and countless Theatre Production companies, Theatre In Chicago makes your search for Chicago plays easy with the use of search features, as well as maps of the theatres. So whether you are looking to go to a large production in the Chicago Theatre District or a small show at a storefront theatre, Theatre In Chicago can help you out. For more information, please email Mark Meyer, Theatre In Chicago president, at Mark@TheatreInChicago.com.

About EveryZing
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value.

Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.

EveryZing, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. EveryZing can be found at www.everyzing.com and through its network of affiliates.

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Annelise Parham Juliana Allen
EveryZing Racepoint Group, Inc.
617-499-4538 781-487-4600
aparham@everyzing.com everyzing@racepointgroup.com  

Online Search and Media Industry Expert to Join EVERYZING’s Executive Team

Monday, July 30th, 2007

CAMBRIDGE, Mass. – July 30, 2007 – EveryZing, the world’s most powerful multimedia search and merchandising platform, today announced that Stephen Baker has joined the company as its new chief revenue officer (CRO). At EveryZing, Baker will be responsible for driving successful execution of EveryZing’s business model and overall strategic planning and client strategies, including business development and advertising sales. EveryZing selected Baker and created the new position of CRO with a keen eye on the future of multimedia search for entertainment and media companies.

“This is an exciting period of growth for EveryZing,” said Tom Wilde, EveryZing CEO. “In just the last two months, we have launched our new digital media merchandizing platform, announced our re-branding from PodZinger to EveryZing, closed on Series-B funding, and established several key customer partnerships. With Stephen’s deep experience across online search, media and entertainment, he is an ideal match for us as we continue down this path of strong growth and momentum. In our capacity as a key technology partner for media companies looking to optimize their audio and video content for the search economy, we’re looking forward to bringing his expertise to the table.”

Stephen is a veteran of the online search and publishing industry and joins EveryZing from leadership roles at Reed Elsevier, FAST and Yahoo.  Most recently, Stephen was CEO of RB Search, Reed Elsevier’s strategic business unit, tasked with developing Reed’s cross-business global search engine and search marketing platform to support more than 500 RBI and affiliate sites.  At FAST Stephen was VP/general manager, responsible for all of its strategic business development initiatives and customer delivery lifecycle.  Under Stephen’s leadership, FAST’s revenues tripled during a three year period, and he was a key contributor to FAST’s successful $100MM sale of its Web Search business unit to Yahoo. His considerable business experience and vast knowledge about the industry will prove critical elements in broadening EveryZing’s market reach, product offering and overall growth revenue.

“As the media and entertainment industries converge with the Web, brands need strong partners with innovative technology, a strong leadership team and solutions-driven products to help them win in this new paradigm,” said Baker. “EveryZing is the only player in the space with all of those pieces in play - our ability to deliver exactly what media companies need to market their multimedia content to the YouTube generation is unbeatable, and I’m looking forward to joining the team.”

EveryZing’s world class speech-to-text technology unlocks the contents of multimedia files and is uniquely able to drive audience reach, site engagement, and contextual monetization of audio and video content for major media producers across the Internet.

About EveryZing
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value.

Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.

EveryZing, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. EveryZing can be found at www.everyzing.com and through its network of affiliates.

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Barbara Loonam Juliana Allen
EveryZing Racepoint Group, Inc.
617-873-7655 781-487-4600
bloonam@everyzing.com everyzing@racepointgroup.com  

Leading Sports and Resort Network RSN Selects EVERYZING to Drive Online Advertising and Targeted Search

Wednesday, June 27th, 2007

CAMBRIDGE, Mass. –June 27, 2007 – EveryZing, the only multimedia merchandising platform to enhance discovery, consumption and monetization for online content producers and publishers, announced today that it is partnering with Resort Sports Network (RSN) to power search capabilities for its Web site www.rsn.com and support its advertising program. Relevant interactive advertisements will sell around specific content on RSN’s site and affiliate sites, as well as syndicated material on EveryZing’s Web site.

For RSN, EveryZing will support advertisements for some of the company’s top advertising sponsors such as Jeep and Sudafed. Backed by its unique speech recognition technology, EveryZing captures consumers’ intent, classifies searched content and aggregates consumer usage. This information provides the essential elements for designing advertisements specifically tailored to consumers’ individual interests, and in turn, increases revenue for the advertiser and content creator.

“When deciding to move our video content online, the ability to have a consistent revenue stream was a priority,” said Richard Bilodeau, vice president of marketing for RSN. “EveryZing’s unique model allows us to go to our advertisers and prospective advertisers to demonstrate that their advertisements will be tied directly to consumers that are specifically interested in their merchandise. Tying relevant and even niche video content to specific interests provides a vehicle with which consumers are likely to watch more, and in turn, purchase goods. Ultimately, this means higher revenues for the advertiser and the content creator.”

RSN is a leading television network, specializing in creating and distributing outdoor content for premier resorts across the country, including more than 100 beach and mountain locations. Distributing 24-hour programming through an affiliate network of local cable channels, RSN provides information, recreation and entertainment ideas specific to each resort. This programming is now also available via RSN’s Web site.

“Our partnership with RSN exemplifies the growing trend of traditional media outlets moving their content into the online space,” said Tom Wilde, EveryZing CEO. “Because of the increasing amount of content on the Web daily, targeted advertising is one of the only ways to successfully maintain a steady revenue stream. Unlike run-of-site advertising, EveryZing’s unique ability to search and classify the content itself ensures that the advertisers’ brand is matched to both the most relevant and the most appropriate content.”

EveryZing’s world class speech-to-text technology has the unrivaled ability to extract a full text output from audio and video files across the Web. EveryZing’s full-text indexing of multimedia content creates a new paradigm in the consumption of multimedia content online, aiding the discovery of content within major search engines across the Web, bringing the multibillion dollar industry of contextual advertising to the world of multimedia, and for the first time enabling users to navigate within multimedia files using EveryZing’s patent-pending “snippet” navigation interface.

About RSN
RSN is a national television network that specializes in creating and distributing outdoor content for America’s premier resorts. RSN serves more than 100 resort destinations across the US and is known for its unique ability to localize content to meet the specific needs of resort communities. RSN works with Nielsen Media Research to collect ratings data and Management Science Associates, Inc. of Pittsburgh, PA, to report ad impression delivery. RSN is also a member of the Cabletelevision Advertising Bureau (CAB). For more information regarding RSN go to www.rsn.com or call 800-653-0697.

About EveryZing
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value.

Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.

EveryZing, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. EveryZing can be found at www.everyzing.com and through its network of affiliates.

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Annelise Parham Juliana Allen  
EveryZing Racepoint Group, Inc.  
617-499-4500 781-487-4600  
aparham@everyzing.com everyzing@racepointgroup.com  

EveryZing To Power Search and Discovery of Online Content for Entercom Communications

Monday, June 18th, 2007

CAMBRIDGE, Mass. –June 18, 2007 – EveryZing, whose Digital Media Merchandising Platform drives multimedia discovery for the search economy, today announced that Entercom Communications is integrating EveryZing into several of its official radio station web sites to offer improved search and navigation of its premium online content.

Entercom will use EveryZing’s powerful speech-to-text, search and optimization technologies to provide their loyal audience with enhanced online access to programming and overall, a superior user experience. Employing search terms and topic categorization, Entercom’s audiences can now navigate across and into specific shows, allowing users to dig further into content that is most relevant for them. Additionally, EveryZing enriches contextual advertising and increases revenue opportunities through robust ad targeting.

In September 2006, Entercom launched EveryZing’s search and navigation on WEEI-AM Boston, the top-ranked sports radio station in the country. This roll-out was hugely successful with a significant increase in traffic and listener interaction over a six-month span, prompting Entercom to begin to roll out this service to additional stations.

“Integrating EveryZing into our online offering will enable our loyal listeners to explore a new dynamic of Entercom content,” says Sandy Smallens, Senior VP Digital with Entercom. “Empowering our listeners to search and replay certain programs if they missed them during the day or find online-exclusive programming is a key component of our digital strategy to further engage our audience.”

“Entercom is a visionary in the radio market, building premium content offerings and best in class navigation capabilities into their online experience,” says Tom Wilde, CEO, EveryZing. “With EveryZing, Entercom now has the unique opportunity to monetize their content on the Web and retain their loyal consumers by increasing the volume of consumable multimedia content and letting users unlock that content to see what’s most relevant for them.”

EveryZing’s full-text indexing of multimedia content allows media companies to improve on-site navigation, enable users to navigate within multimedia files, and search engine optimize content pages. The results are dramatically improved organic traffic levels and an overall enhanced user experience.

About EveryZing
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value.

Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.

EveryZing, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. EveryZing can be found at www.everyzing.com and through its network of affiliates.

AboutEntercom Communications
Entercom is one of the nation’s largest radio broadcasters, with operations in San Francisco, Boston, Seattle, Denver, Sacramento, Portland, Kansas City, Indianapolis, Milwaukee, Austin, Norfolk, Buffalo, New Orleans, Providence, Memphis, Greensboro, Rochester, Greenville/Spartanburg, Madison, Wichita, Wilkes-Barre/Scranton, Springfield and Gainesville/Ocala.

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Annelise Parham Juliana Allen  
EveryZing Racepoint Group, Inc.  
617-499-4500 781-487-4600  
aparham@everyzing.com everyzing@racepointgroup.com