CAMBRIDGE, Mass. – March 17, 2008 – EveryZing, a leader in next-generation universal search and search engine optimization (SEO) technologies, announced today that WNYC has chosen EveryZing to power its online audio search capabilities. With more consumers turning to the Web for content, WNYC needed a viable, proven solution to translate its broadcast success to the WNYC.org Web site. EveryZing’s ezSEARCH and ezSEO products enable WNYC to create a high-quality, high-consumption online channel that will drive even greater listener interaction. Reaching more than one million listeners weekly, WNYC 93.9 FM and AM 820 represent America’s most listened-to public radio stations.
WNYC produces and broadcasts a range of award-winning local and national news, culture, and music programming, . With EveryZing’s ezSEARCH, listeners gain access to WNYC broadcasts online, including daily interview programs hosted by Brian Lehrer, Leonard Lopate, and John Schaefer, as well as nationally broadcast shows such as “On the Media” “Studio 360 with Kurt Andersen,” “Radio Lab” and “Selected Shorts.” Whether searching for analysis of Hillary Clinton’s latest speech or Andersen’s interview with renowned actor / director Sean Penn, listeners can simply search WNYC.org to find all of the shows discussing those specific topics, as well as pinpoint the exact time that particular discussion occurs within the show.
“WNYC has an extensive library of rich audio content, ranging from local, national and international news and politics to musical performances and cultural reporting,” said Howard Parnell, executive director of new media at WNYC. “It’s wonderful to have a tool that gives our listeners a seamless Web experience and the unique opportunity to discover the audio content they want simply by entering a search term, then clicking on a keyword and jumping to that exact point in the broadcast.”
EveryZing’s world class speech-to-text technology has the unrivaled ability to extract a full-text output from audio and video files across the Web. With this technology, EveryZing created ezSEARCH, the Web’s first integrated universal site search solution, enabling multimedia content to be indexed and searched just like any other Web document. ezSEARCH, together with EveryZing’s ezSEO, makes multimedia content an integral part of the burgeoning online search economy.
“Consumers are increasingly spending more time on the Web in search of premium content,” said Tom Wilde, EveryZing CEO. “For stations like WNYC, EveryZing’s technology allows listeners to easily search and access all of their programming, while simultaneously opening up the content to the big search engines to further increase online consumption. This type of access is becoming paramount to the success of traditional media outlets, as the focus for content continues to shift to the Web.”
About WNYC Radio
WNYC Radio is New York’s premier public radio station, comprising WNYC 93.9 FM and WNYC AM 820. As America’s most listened-to public radio stations, reaching more than one million listeners every week, WNYC FM and AM extend New York City’s cultural riches to the entire country and air the best national offerings from affiliate networks National Public Radio®, Public Radio International® and American Public Media®. WNYC 93.9 FM broadcasts a wide range of daily news, talk, cultural and classical music programming, while WNYC AM 820 maintains a stronger focus on breaking news and international news reporting. For more information, visit www.wnyc.org.
About EveryZing
Based in Cambridge, Mass., EveryZing is a pioneer in next-generation universal search technology. EveryZing was originally founded by BBN Technologies, creators of the @ symbol. The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on
the $7 billion online video advertising market. For more information visit www.everyzing.com.
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Juliana Allen
Racepoint Group, Inc.
781-487-4600
everyzing@racepointgroup.com
