CAMBRIDGE, Mass. –June 27, 2007 – EveryZing, the only multimedia merchandising platform to enhance discovery, consumption and monetization for online content producers and publishers, announced today that it is partnering with Resort Sports Network (RSN) to power search capabilities for its Web site www.rsn.com and support its advertising program. Relevant interactive advertisements will sell around specific content on RSN’s site and affiliate sites, as well as syndicated material on EveryZing’s Web site.

For RSN, EveryZing will support advertisements for some of the company’s top advertising sponsors such as Jeep and Sudafed. Backed by its unique speech recognition technology, EveryZing captures consumers’ intent, classifies searched content and aggregates consumer usage. This information provides the essential elements for designing advertisements specifically tailored to consumers’ individual interests, and in turn, increases revenue for the advertiser and content creator.

“When deciding to move our video content online, the ability to have a consistent revenue stream was a priority,” said Richard Bilodeau, vice president of marketing for RSN. “EveryZing’s unique model allows us to go to our advertisers and prospective advertisers to demonstrate that their advertisements will be tied directly to consumers that are specifically interested in their merchandise. Tying relevant and even niche video content to specific interests provides a vehicle with which consumers are likely to watch more, and in turn, purchase goods. Ultimately, this means higher revenues for the advertiser and the content creator.”

RSN is a leading television network, specializing in creating and distributing outdoor content for premier resorts across the country, including more than 100 beach and mountain locations. Distributing 24-hour programming through an affiliate network of local cable channels, RSN provides information, recreation and entertainment ideas specific to each resort. This programming is now also available via RSN’s Web site.

“Our partnership with RSN exemplifies the growing trend of traditional media outlets moving their content into the online space,” said Tom Wilde, EveryZing CEO. “Because of the increasing amount of content on the Web daily, targeted advertising is one of the only ways to successfully maintain a steady revenue stream. Unlike run-of-site advertising, EveryZing’s unique ability to search and classify the content itself ensures that the advertisers’ brand is matched to both the most relevant and the most appropriate content.”

EveryZing’s world class speech-to-text technology has the unrivaled ability to extract a full text output from audio and video files across the Web. EveryZing’s full-text indexing of multimedia content creates a new paradigm in the consumption of multimedia content online, aiding the discovery of content within major search engines across the Web, bringing the multibillion dollar industry of contextual advertising to the world of multimedia, and for the first time enabling users to navigate within multimedia files using EveryZing’s patent-pending “snippet” navigation interface.

About RSN
RSN is a national television network that specializes in creating and distributing outdoor content for America’s premier resorts. RSN serves more than 100 resort destinations across the US and is known for its unique ability to localize content to meet the specific needs of resort communities. RSN works with Nielsen Media Research to collect ratings data and Management Science Associates, Inc. of Pittsburgh, PA, to report ad impression delivery. RSN is also a member of the Cabletelevision Advertising Bureau (CAB). For more information regarding RSN go to www.rsn.com or call 800-653-0697.

About EveryZing
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value.

Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.

EveryZing, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. EveryZing can be found at www.everyzing.com and through its network of affiliates.

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