CAMBRIDGE, Mass. –June 11, 2007 – PodZinger, the world’s most powerful multimedia search and advertising platform, today announced that it is launching a major expansion of its services with its breakthrough Digital Media Merchandising Platform, as well as re-branding the company as EveryZing. The company’s new name speaks to its expansion beyond Podcasts to include all forms of online multimedia content, and more accurately reflects its ability to help major media companies drive multimedia discovery and plug directly into the increasingly important search economy. With EveryZing, media companies can significantly enhance their online multimedia offerings and better merchandise their branded digital content across the Web.

EveryZing’s world class speech-to-text technology has the unrivaled ability to extract a full text output from audio and video files across the Web. EveryZing’s full-text indexing of multimedia content creates a new paradigm in the consumption of multimedia content online, aiding the discovery of content within major search engines across the web, bringing the multibillion dollar industry of contextual advertising to the world of multimedia, and for the first time enabling users to navigate within multimedia files using EveryZing’s patent-pending “snippet” navigation interface.

“By unlocking the contents of multimedia files, EveryZing is powering a shift in how multimedia content will be organized, accessed, and monetized into the future,” said Tom Wilde, CEO of EveryZing. “Search has become the Internet’s operating system, and EveryZing’s solution uniquely bridges the gap between multimedia and search to drive consumption. For our partners, higher consumption translates to an increase in advertising inventory and monetization at a higher value. In addition, with EveryZing’s web-based services platform, media companies can quickly integrate it into their existing content management, ad serving and search infrastructure.”

“The popularity exhibited by sites like YouTube and MySpace has indicated consumers’ craving for digital content,” said Josh Martin, analyst for Yankee Group.  ”Media companies are quickly jumping on the bandwagon, making more and more of their own content available for consumer consumption. The desire for broadband distribution must be matched with compelling new models to maximize the content’s value, while creating flexible models of consumption and monetization.”

About EveryZing
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value.

Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.

EveryZing, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. EveryZing can be found at www.everyzing.com and through its network of affiliates.