CAMBRIDGE, Mass. – January 23, 2007 – PodZinger (www.podzinger.com), the world’s most powerful audio and video search engine and online advertising network, today revealed the top searches and trends on its site for 2006 showing that sports, talk personalities and world news dominate audio search while current events and pop culture rule online video. The popularity of online video search continues to skyrocket, demonstrated by the rise of video sharing sites. With its ability to search the content inside popular video sites, including YouTube and Rocketboom, PodZinger is giving people the power to discover the most celebrated and talked about video on the web. According to a recent eMarketer study, more than 79 percent of U.S. broadband Internet users watched video in 2006, and roughly 32 percent watched more online video in ‘06 versus a year earlier.

• Most watched video podcasts of 2006

1. ABC World News
2. Keith and The Girl
3. X-Play
4. CNN The Grist
5. Rumor Girls
6. ESApod
7. ICONS
8. Democracy Now!
9. Diggnation
10. TED Talks

Audio podcasts are also contributing to the growth of multimedia consumption. A new study, from the Pew Internet & American Life Project, noted a 70 percent increase in the number of people who downloaded podcasted audio or video content between February ‘06 and August ‘06. In addition to content being downloaded for later consumption, PodZinger usage indicates that many more users interact with the audio and video files directly on the site without downloading it.

• Most listened to audio podcasts of 2006

1. WMMR’s Preston and Steve
2. Radio Leo
3. CNN News Update
4. World Soccer Daily
5. Radio Nostalgia Network
6. Cramer Radio
7. The Geoff Show: Virgin Radio
8. Daily Noise
9. Wall Street Journal This Morning
10. Computer America

• Top search terms of 2006

1. George Bush
2. Music Videos
3. Google
4. Red Sox
5. Leo Laporte
6. Iraq
7. Paris Hilton
8. iPod
9. Fantasy Football
10. American Idol

Other insights into the top audio and video trends on PodZinger include:

• Top five categories searched: sports, entertainment, news/politics, technology and music
• Number of online plays to downloads: 5 to 1

“The phenomenon of online audio and video search and advertising is catching on like wildfire with everyone from major brands, to marketers and individuals,” said Barbara Loonam, vice president of marketing, PodZinger. “PodZinger’s unique ability to categorize multimedia content ensures that all of our users find the most targeted, relevant news, information and entertainment. The more that video peaks users’ interest, the more the trend is going to continue to grow.”

About PodZinger
PodZinger is the leading audio and video search engine and advertising network for brands, content providers and consumers.  With PodZinger, consumers are able to find the most relevant content, content creators can monetize their online audio and video assets and advertisers can more effectively deliver their brand messages.

PodZinger, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. PodZinger can be found at www.podzinger.com and through its network of affiliates.

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