CAMBRIDGE, Mass. – EveryZing, the world’s most powerful multimedia search and merchandising platform, is proud to announce a partnership with Entercom’s WWL-AM/FM, “The Voice of the Gulf South.”

Under terms of the partnership, EveryZing will power WWL’s online audio and video search capabilities, enabling listeners who visit wwl.com to easily access hot topics, shows and guests. The partnership reflects a broader trend in which radio stations are beginning to integrate their online content and radio programming to compete with non-traditional forms of entertainment, including social networking and online video sites.

“Cognizant of the increasing amount of time that consumers are spending on the Web, we needed a solution to integrate our online content while maintaining and increasing our listener base,” said Ken Beck, vice president/general manager at Entercom. “EveryZing makes our content easily accessible and searchable. In turn, we are able to reach a broader audience, while enhancing our offering to advertisers. If a listener misses an interview with the Saints’ Drew Brees or LSU Head football coach Les Miles, he or she can type in a key word to pinpoint the interview and then listen online or download the interview to their own portable player.”

“Since the devastation of Katrina, WWL-AM listeners have relied on the station more than ever for their hometown news,” said Tom Wilde, EveryZing CEO. “EveryZing provides them with an easier way to access the online information they are looking for, whether it be the latest political news or sports commentary, by providing keyword search and playback capabilities.”

EveryZing’s world class speech-to-text technology has the unrivaled ability to extract a full text output from audio and video files across the Web. The company’s full-text capability creates a new paradigm in the consumption of online multimedia content, aiding the discovery of content within major search engines across the Web. Using EveryZing’s patent-pending “snippet” navigation interface, users have the unique ability to search within multimedia files and find the exact information they’re looking for.

About WWL-AM 870
The Voice of the Gulf South: During and after Hurricane Katrina, The Big 870 WWL-AM and WWL.com were the voice of hope, the “lifeline” that locals and the entire nation depended on for the full story of what was really going on in New Orleans. Katrina forever embedded WWL into the hearts and minds of the people of the Gulf South. Since Katrina, the hunger for news and information in the region has never been stronger. Listeners turn to WWL for leadership and information about recovery from the biggest disaster in the history of America. That’s why WWL expanded our brand to include not only The Big 870–WWL-AM and WWL.com, but 105.3 WWL-FM and WWLOnDemand 1350-AM. Together, these stations comprise the WWL complex that is THE News, Talk & Sports leader. For more information, please visit http://wwl.com/.

About EveryZing
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value.

Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.

EveryZing, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. EveryZing can be found at www.everyzing.com and through its network of affiliates.